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Bell Mobility announced they have bought completely Virgin Mobile Canada for $142-millions. Bell has also bought a long-term licensing agreement with the Virgin Group for continued use of the Virgin Mobile brand in Canada.
"Bell Mobility's acquisition of Virgin Mobile Canada supports our strategic imperative to Accelerate Wireless, a core component in Bell's overall strategy to achieve our goal: To be recognized by customers as Canada's leading communications company," said George Cope, President and CEO of Bell and BCE. "This initiative will allow Bell Mobility to be uniquely flexible in the competitive wireless marketplace, maximizing network, handset, distribution and global roaming efficiencies, and enhancing the growth of the No. 1 youth brand in Canadian wireless."
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